Thirty teams of chuggers are to be headed by team leaders wearing purple armbands with the words “team leader” written on them. The PFRA hopes the scheme will improve teams’ relationships with council officials, town centre managers and the public.
Will it work? It’s not as if a whole new management structure is being trialled. Chugging teams have had leaders, who act as contacts for officials, for many years so it seems likely that the public will benefit most from the scheme.
Something more obvious than an armband may have been appropriate – perhaps the words “team leader” emblazoned on a bib or t-shirt. I am not convinced that passers-by will understand that they should approach the armband wearer with complaints they may have.
But it is a trial. Maybe some members of the public will notice the armband and feel reassured that there is someone in charge. The scheme is unlikely to revolutionise chugging, but at least an effort is being made to make small improvements.
Chugging is not going to disappear – nor should it. So if changes can be made to improve its image and in turn raise more money, I would welcome them.