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I have never presumed that the job I write about every day is an easy one to do. But I don’t think that until this year, as I struggle to raise sponsorship for running the London Marathon 2012, I fully appreciated just how hard it must be.
I have sat at many fundraising conferences over the past year and a half listening to someone tell the audience not to be afraid of being blunt about ‘the ask’, and to get to it rather than skirt round the side, hoping someone will suddenly proactively offer to give. Read more »
