Daily Archives: Wednesday, January 28, 2015

Changing media coverage of charities won’t be easy

The idea that negative media coverage doesn’t affect charities’ income seems to be losing credence. Last summer, the head of Oxfam’s market insight team told a Market Research Society event that charities should stop wasting resources defending themselves against critics of charity administration costs and salaries because such critics wouldn’t donate to them anyway; and the RSPCA told me in November that the Daily Mail’s open season on the charity over the past two years had had no effect on its bottom line. Read more on Changing media coverage of charities won’t be easy…