Daily Archives: Friday, February 13, 2015

Breaking the ice with royalty

Mention the phrase “ice bucket challenge” and many of us still feel a shiver from remembering just how shockingly cold the experience was. But for the Motor Neurone Disease Association, the craze was a game changer.

The charity, which received more than £7m of donations in about three weeks last summer while the idea swept across the country, held an event at the British Medical Association’s HQ in central London last night to celebrate the funds raised and announce what it planned to do with the unexpected windfall. Read more on Breaking the ice with royalty…