I’ve never come across a business unwilling to boast about its corporate responsibility efforts. My inbox is stuffed with press releases from companies about the epic bike rides, marathons, mountain ascents and trips deep into the developing world that their employees have undertaken in aid of their charity of the year.
Sometimes, the PR agencies hired to produce these releases overlook some of the more basic details of the partnership. As they get carried away with business jargon and PR fluff, they can forget to include essential stuff like how much was raised and how. But they are usually more than happy to go and find out the fundamentals needed for a news story – the who, what, where, when, why and how – even though they might not know the answers at first and it can take a while to get them.