Posts Tagged: charity advertising

Is advertising for charities really necessary?

Last week a number of MPs and Thomas Hughes-Hallet, chief executive of Marie Curie Cancer Care, criticised some charities for spending too much on advertising. The comments created quite a backlash on the Third Sector site and a question has been hanging in the air over whether some charities do indeed pump too much of… Read more »

Charities should respect scheduling restrictions on their television ads

The full report explaining the decision by the ASA this week not to uphold five complaints from television viewers about an advert by Care International shines some light on behind-the-scenes to-ing and fro-ing that goes on over scheduling restrictions applied to charity advertising. The watchdog’s report explains how advertising clearance company Clearcast initially approved the… Read more »