Posts Tagged: charity campaigning

I did the ice bucket – and I donated as well

Earlier this week, I joined the likes of Cristiano Ronaldo, Victoria Beckham and George W Bush and participated in the ice bucket challenge.

I can’t say I was surprised when a clip of a friend doing the deed and nominating me to go next popped up on my Facebook account; having seen my feed gradually fill up with these videos over the previous couple of days, I knew it was only a matter of time. Read more on I did the ice bucket – and I donated as well…

Fundraising critics keep chugging away… so watch out

It’s been a tough old week for fundraising. First, Channel 4’s Dispatches programme sends a couple of undercover reporters to dish dirt on the internal goings-on at two of the country’s best-known fundraising agencies. Then a disgruntled volunteer fundraiser launches a tirade about “chugging”, as he persistently calls it, claiming that paid street fundraisers are having a negative impact on those who collect money for charity for free. Read more on Fundraising critics keep chugging away… so watch out…

There are no hard and fast rules about charity campaigning

Acevo chief executive Sir Stephen Bubb appeared before a
committee of MPs recently to issue a stirring defence of the idea that
charities must be allowed to campaign for what they believed in.

Read more on There are no hard and fast rules about charity campaigning…

Depaul UK’s iHobo app sets a new standard

Charity iPhone apps have until now been like buses: you wait ages, then two come at once. Last week saw the launches of “iHobo” from homelessness charity Depaul UK, and Marie Curie Cancer Care’s “Blooming Great Tea Party”.

iHobo, as you may have read, is an “interactive video embedded experiential” application, where iPhone users take responsibility for a virtual homeless young man’s survival as he guides us through his daily struggle.

It’s provoking outrage. “These are real people, not f***ing Tamagotchi,” said one irate commentator on advertising industry website Brand Republic last week; “shameful” and “patronising”, tutted another.

Marie Curie, meanwhile, has opted for a gentler approach to support next month’s Blooming Great Tea Party fundraising campaign. Its app does nothing more controversial than let users decide who is making the next round of tea (users enter names, photographs and milk-and-sugar options, then spin a wheel).

So which approach is right? Marie Curie’s is a good app, but Depaul UK’s “Tamagotchi” sets a new standard. Getting users to make life-or-death decisions confronts them with the brutality of life for homeless people. And an effective way to influence elusive young donors is to understand how they experience and understand the world. If they do so through interactive games, then it’s right to risk trying the format.

Read more on Depaul UK’s iHobo app sets a new standard…

Another scalp for Joanna Lumley

It might well be that some former Gurkhas have exercised their right to come to Britain and arrived with unrealistic expectations about housing and subsistence; it might well be that, in Nepal, unscrupulous fixers and middlemen have been exploiting the credulity of some former soldiers. These are all matters that need to be examined and addressed.

Read more on Another scalp for Joanna Lumley…