Posts Tagged: Ice bucket challenge

Breaking the ice with royalty

Mention the phrase “ice bucket challenge” and many of us still feel a shiver from remembering just how shockingly cold the experience was. But for the Motor Neurone Disease Association, the craze was a game changer. The charity, which received more than £7m of donations in about three weeks last summer while the idea swept… Read more »

I did the ice bucket – and I donated as well

Earlier this week, I joined the likes of Cristiano Ronaldo, Victoria Beckham and George W Bush and participated in the ice bucket challenge. I can’t say I was surprised when a clip of a friend doing the deed and nominating me to go next popped up on my Facebook account; having seen my feed gradually… Read more »