Posts Tagged: Ice bucket challenge

Breaking the ice with royalty

Mention the phrase “ice bucket challenge” and many of us still feel a shiver from remembering just how shockingly cold the experience was. But for the Motor Neurone Disease Association, the craze was a game changer.

The charity, which received more than £7m of donations in about three weeks last summer while the idea swept across the country, held an event at the British Medical Association’s HQ in central London last night to celebrate the funds raised and announce what it planned to do with the unexpected windfall. Read more on Breaking the ice with royalty…

I did the ice bucket – and I donated as well

Earlier this week, I joined the likes of Cristiano Ronaldo, Victoria Beckham and George W Bush and participated in the ice bucket challenge.

I can’t say I was surprised when a clip of a friend doing the deed and nominating me to go next popped up on my Facebook account; having seen my feed gradually fill up with these videos over the previous couple of days, I knew it was only a matter of time. Read more on I did the ice bucket – and I donated as well…