Posts Tagged: public trust

Changing media coverage of charities won’t be easy

The idea that negative media coverage doesn’t affect charities’ income seems to be losing credence. Last summer, the head of Oxfam’s market insight team told a Market Research Society event that charities should stop wasting resources defending themselves against critics of charity administration costs and salaries because such critics wouldn’t donate to them anyway; and the RSPCA told me in November that the Daily Mail’s open season on the charity over the past two years had had no effect on its bottom line. Read more on Changing media coverage of charities won’t be easy…

Bad news might be better than you think

Here are three headlines that you didn’t read on ThirdSector.co.uk in recent weeks: ‘Police take swift and appropriate action after charity discovers serious crime’; ‘Charity Commission steps in to stop abuse of charitable assets and sector’s reputation’; and finally ‘Researcher reveals issue charities must understand in order to improve its standing’.

You might, however, have comes across the headlines ‘RNLI employee arrested on suspicion of fraud’, ‘Muslim Aid one of thirteen charities named as subjects of statutory inquiries’ and ‘Nearly half of business leaders ‘concerned about professionalism of charity heads’. Read more on Bad news might be better than you think…