The Canal and River Trust doesn’t yet exist, but it’s already got a partnership with Google.
What’s more Google, who’s agreed a partnership to display the towpaths on Google Maps, is one of three major organisations who today agreed to put their support behind the new CRT, which will next month spin out of government with responsibility for managing over 2,000 miles of waterways.
It’s the sort of exposure that most charities would kill for. But then most charities don’t have the profile of the CRT: a cast iron guarantee of £800m funding from government, as well as the third largest portfolio of historic buildings in the British Isles, and a collection of natural assets guaranteed to bring in visitors by, well, the boatload.