The headline finding for the voluntary sector in the latest annual report of the Advertising Standards Authority is that the number of complaints about non-commercial organisations more than doubled last year. The figure had already increased by 150 per cent in 2008, from its 2007 level. But this year’s list of the top 10 most-complained-about… Read more »
Posts Tagged: ASA
Charities should respect scheduling restrictions on their television ads
The full report explaining the decision by the ASA this week not to uphold five complaints from television viewers about an advert by Care International shines some light on behind-the-scenes to-ing and fro-ing that goes on over scheduling restrictions applied to charity advertising. The watchdog’s report explains how advertising clearance company Clearcast initially approved the… Read more »