The idea that negative media coverage doesn’t affect charities’ income seems to be losing credence. Last summer, the head of Oxfam’s market insight team told a Market Research Society event that charities should stop wasting resources defending themselves against critics of charity administration costs and salaries because such critics wouldn’t donate to them anyway; and… Read more »
Posts Tagged: public trust
Bad news might be better than you think
Here are three headlines that you didn’t read on ThirdSector.co.uk in recent weeks: ‘Police take swift and appropriate action after charity discovers serious crime’; ‘Charity Commission steps in to stop abuse of charitable assets and sector’s reputation’; and finally ‘Researcher reveals issue charities must understand in order to improve its standing’. You might, however, have… Read more »