Daily Archives: Wednesday, January 9, 2013

Could less popular causes score by comparing themselves with better-funded cousins?

The other day I read something fascinating in a book called Thinking Fast and Slow, the bestseller by a Nobel Prize-winning psychologist called Daniel Kahneman – probably the single most interesting book I’ve ever read about how people think. Here’s what his research has found. If you ask people on the street whether they’ll donate… Read more »