Increasingly, we’re hearing that charities are going to have to face up to a “new normal”. In other words, a world in which they have to do more with less. The average charity worker hears from every side that you face year upon year of terrible, lean, depressing times. The world, we hear, will never… Read more »
Monthly Archives: April 2013
I think ATM giving is a shot duck
This week, Third Sector has published an analysis of ATM giving, a system recently created by Link to allow donors to give money to charity at cash machines.
Fundraising isn’t going to grow the sector’s income
If you’re expecting to increase the income of the charity sector through fundraising, I think you’re barking up the wrong tree. Fundraising is becoming a more crowded environment these days. More and more people are doing it. Last week, a survey showed that university fundraising was growing like billy-o: in ten years, universities have doubled… Read more »
A cagey PR strategy can be counter-productive
I’ve never come across a business unwilling to boast about its corporate responsibility efforts. My inbox is stuffed with press releases from companies about the epic bike rides, marathons, mountain ascents and trips deep into the developing world that their employees have undertaken in aid of their charity of the year. Sometimes, the PR agencies… Read more »
Please don’t tell me what day, week or month it is
I was recently invited to attend a seminar organised by CharityComms called “Connect With The Media”, where I was asked to be part of a panel of journalists answering questions from an audience made up of charity communications professionals. I started off by asking the delegates to define ‘news’. I felt this was a useful… Read more »